Key sector

Creative and Digital

Invest East Riding

As is typical of many rural economies, this sector has not traditionally been a strength within the East Riding; however, digital technology is revolutionising both the way people live their lives and how businesses perform a range of functions and processes.

Technological evolution is causing all businesses to be ‘digital’ in some form, whether it be in agriculture, manufacturing or retail.

The East Riding has strengths on a Humber-wide scale in business-to-business services, and many companies operating in this sector recognise the potential of digital technology. The continued rollout of broadband, added demand for digital services and links to the growing cultural and tourism offer present further opportunities to maximise economic contribution.

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Increasing demand for software, data collection and analysis products from a range of industries is contributing to growth in this locally underrepresented sector and computer programming clusters exist in Pocklington, Beverley and Haltemprice.

PA Media in Howden are a major employer in terms of news agency activities, but in recent years the East Riding has reported growth in advertising, digital marketing and film production and visual effects.

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Established in 2015, the Digital Awards both celebrate and promote innovation in digital technology across Hull and East Yorkshire. The Centre for Digital Innovation (C4DI) in Hull provides ideal workspace to support entrepreneurial activity and growth within the digital community, while IT@Spectrum and The One Point offer IT and communications support for local businesses from their new headquarters at Bridgehead Business Park.

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in recent years the East Riding has reported growth in advertising, digital marketing and film production and visual effects